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November 4, 2013
By: TOM BRANNA
Editor
The Electronic Retailing Association has honored Guthy-Renker with nine Moxie Awards at its 2013 ERA Moxie Awards Gala. The event pays tribute to the year’s best direct response campaigns. Guthy-Renker, which received 20 total nominations in 13 different categories for Proactiv, Meaningful Beauty and WEN Hair Care, won nine awards this year. Guthy-Renker’s Meaningful Beauty infomercial, produced by Lieberman Productions, received the coveted Best Long Form award as well as the award for Best C...
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